ABOUT

The advice is only worth something because I'm still in the work.

Fifteen years leading product at scale, a few companies of my own, and the last several years almost entirely in AI.

Through-line.

Most people advising on AI stopped building a long time ago. I never did — I'm leading AI transformation at Intuit right now, and I've built and sold companies of my own.

The technology was never the hard part. The hard part is judgment: what to build, what it changes, and what you're really steering toward. That's where I'm useful.

How I work.

Warm and direct — I'll tell you what I actually think.

Honest about the hype.

Built to leave: your team owns it when I go.

Zane publishes field notes from active work — not predictions about AI, but decisions made and tradeoffs navigated in real products shipping now.