Product strategy · AI · Operator-advisor

Knowing what to build with AI — and what it means for your company — is the work everything else depends on.

I'm Zane — a founder and product leader, fifteen years building software used by millions, the last several almost entirely in AI. I help founders and investors make the calls that decide the outcome.

Fifteen years across

IntuitShopifyWayfairDell

Most of the noise around AI is about tools. The decisions that actually move a company come earlier.

What's worth building. What it changes. Where the north star is. That's the work.

What I do

Three ways to work

Strategy

What's worth building, what it means for the business, where the north star is.

Embedded

I get in and lead the work alongside your team, so it stays after I'm gone.

Fractional

Senior AI judgment in the room before you make a hire you can't undo.

More on how I work →

A billion dollars in new revenue from personalization. A company of my own grown to $60M. Fifteen years of machine learning, the last six generative.

I take two engagements a quarter. Let's find out if yours is one.